Does your child have the skills for success?

Child with books

The effect of a soft skills deficit is going to have a big impact on us all before long, and this will be of particular concern to parents. Unfortunately, our education system is seriously stuck in the past…

‘In the past, education was about imparting knowledge. Today, it is about providing students with the tools to navigate an increasingly uncertain, volatile world.’ Andreas Schleicher, Director for Education and Skills, OECD

A serious bias towards short-term teaching to the test persists throughout the education system in the UK. This approach doesn’t give young people the soft skills they need to succeed now – the skills that employers are crying out for.

‘We will do the next generation a grave disservice if we fail to create an education for all that meets the needs of the 21st century workplace.’ Kirstie Donnelly, UK Managing Director of City & Guilds

According to research by Development Economics Ltd, strong soft skills can boost an individual’s lifetime earnings by up to 15%, but in a Backing Soft Skills Report by McDonald’s, it was estimated that more than half a million UK workers will soon be held back by soft skills deficits.

And it’s not only in the workplace that soft skills are determinants of success – they are crucial for personal happiness, particularly in times of rapid change.

Since 2000 we have been delivering innovative training and educational projects, using our award-winning, in-house methodology BBM®, based on five barriers that limit access to our soft skills, and have a dramatic, negative impact on performance.

You can read more about our methodology here: